flowdo wanted to use several digital products and services to rapidly address a variety of target audiences. There was a lot to do and too little time. This is not an unusual situation in digital product development.
We managed to assist the product owners in prioritising the requirements through user story mapping and regular roadmap planning. As a result, the available resources were used efficiently and to create value, which helped to shorten the "time to market".
All user stories that added value were planned and realised by the interdisciplinary teams in an agile development process.
But process optimisation was not the only key to success. A consistent and compelling user experience was among the additional building blocks.
We organised proposition workshops and developed a brand strategy to lay the foundation for brand values and structures as a basis for all further developments.