Our underlying idea was based on a unified and visually powerful campaign to draw attention to the product family. The idea was to inspire demand for the products with strong image emotionalisation on the social media platforms and through display ads.
All measures lead the user to a landing page that explains the advantages of the products and adds an even more emotional touch to the products. Aside from staging the products, however, the main purpose of the landing page is to guide prospective customers to the online shop.
We managed to develop a new and logical extension of communication for SONAX with the option of sending potential buyers directly to the point of sale.